The methodology of a Masters thesis is by far one of the most critical success (or failure) factors. You want to pick a research methodology that makes sense for your topic, your experience and skill level, and your resources. It’s also got to deliver a way to findings and conclusions that will produce results and garner you the master's thesis grade you are seeking (Essay,UK. 2018). I will be using both Quantitative and Qualitative methodology approaches as Creswell (2013) mentioned that depending on the research and what it is the researcher is wanting to find out, will depend on the methodology used. As I will be monitoring the online analytics and collecting numerical data based on the interest of the product, the quantitative approach is required. I will also be needing quantitative data for measuring the need of improvements in the content of the project. The data collection approaches I will use will depend on the group I am gathering data from. All data collection...